Having a Instagram Business account is very crucial to have as a blogger. It proves value to you, so your better able to serve your audience.
It allows you to know what are the best times to post. This is the followers and hours, the average times your followers are on Instagram on a typical day. The days are there as well for you to see the days of the week when your followers are the most active.
Its allows you to see which percentage of men and women view your profile
It allows you to see profile views, website clicks, email clicks, your reach, and your impressions.
The Profile Views - are the number of times your profile was viewed.
Website Clicks - The number of taps on the website in your profile
Email Clicks - The number of taps to email your business.
Followers - Average times your followers are on Instagram on a typical day.
Reach - The number of unique accounts that have seen your post.
Impressions - The total number of times your posts has been seen.
Engagement - The number of unique accounts that liked, saved or commented on your post
Saved - The number of unique accounts that saved your post.
It allows you to see your top posts, this gives you the opportunity to see what your audience likes and responds to.
It allows you to see what countries your in. This is the location where your followers are.
Its allows you to see the age of your audience. This is the gender and age distribution of your followers.
All of this information is very important, you then use this information to better serve you target audience.
I hope this helps and wish you the best of luck!
Anthony Cotton Jr